As a creative strategist, designer, and producer, I've helped campaigns, businesses, and nonprofits of all sizes define and share their brands, win people over through compelling stories, build support and public trust, and beat their fundraising targets.
My work includes everything from Adobe Illustrator to cameras and lights. No matter the medium, my goals are more or less the same:
Tell a good story.
Make complex ideas simpler.
Get people to care.
I'm a fifth-generation South Dakota farm kid. I studied religion and classics at St. Olaf College in Northfield, Minnesota and earned an M.A. at United Theological Seminary of the Twin Cities.
My obsession with design began in second grade, the year I started my first business creating invitations for my friends' First Communion parties on my dad's inkjet printer. Before I made the return to self-employment, I worked on a bunch of campaigns and in a few truly wonderful jobs, notably:
1. Serving as Communications Director for the Minnesota DFL Party during the 2012 election cycle. I got to develop and manage a statewide messaging strategy and design cool stuff – and help elect U.S. Rep. Rick Nolan over a Tea Party incumbent, win back control of both chambers of the Minnesota legislature, and defeat a voter restriction amendment and an anti-marriage equality amendment.
2. The summer in high school when I worked for my town's weekly newspaper. As the layout editor, I printed out and cut up columns of type, ran them through a machine that put a thin coat of wax on the back, and assembled each page like a puzzle. My passion for grids, kerning and alignment has never waned.
Today I’m a parter at FSSG, the team I co-founded with the incredible Isaac Wright. I work with candidates as part of the Truman National Security Project Candidate Advisory Group, and I serve on the board of directors of The Juror Project. You can usually find me in my New Orleans studio or at the farm.
2019 AAPC Pollie Award – Overall, Ballot Initiative Division, Best Direct Mail Campaign, Gold
2019 AAPC Pollie Award – Overall, Ballot Initiative Division: Best Digital or Internet Campaign, Bronze
2019 AAPC Pollie Award – Ballot Initiative Division, Digital Creative: Full Set, Silver
2019 AAPC Pollie Award – Candidate Division, Internet Advertising: Mayor, Bronze
2019 AAPC Pollie Award – Candidate Division, Internet Advertising: Local/Municipal/Regional, Silver
2019 C&E Reed Award – Best of the Best Direct Mail, named by the United States Postal Service
2019 C&E Reed Award – Best Direct Mail Piece for a Bootstrapped Campaign
2019 C&E Reed Award – Best Use of Online Targeting for Gubernatorial Campaign
2019 C&E Reed Award – Best Use of Online Targeting for Ballot Initiative
2019 C&E Reed Award – Best Web Video for a Gubernatorial Candidate
2019 C&E Reed Award – Best Website for a State Legislative Candidate
2019 C&E CampaignTech Award – Advertising & Social, Most Effective Online Targeting: Non-Federal, Non-Statewide
2019 C&E CampaignTech Award – Best Web Video, 15 to 30 seconds
2019 C&E CampaignTech Award – Best Web Video, 60 seconds or longer
2018 Harry S. Truman Award for Political Leadership – Truman National Security Project
2018 “40 Under 40” – American Association of Political Consultants
2018 “Rising Stars” – Campaigns & Elections Magazine
2018 AAPC Pollie Award – Best Website For A Candidate For Governor, Bronze
2018 AAPC Pollie Award – Best Website For A Candidate For Mayor, Silver
2018 C&E Reed Award – Best Web Video For Democratic Statewide Candidate
2018 C&E Reed Award – Best Non-Traditional Online Advertising
2018 C&E Reed Award – Best Web Video For Mayoral Candidate
2018 C&E Reed Award – Best Fundraising Email Creative/Copy For Mayoral Candidate
2009 Donald R. White Prize for Theological Interpretation of Culture – United Theological Seminary of the Twin Cities