As a creative strategist, designer, and producer, I've helped campaigns, businesses, and nonprofits of all sizes define and share their brands, win people over through compelling stories, build support and public trust, and beat their fundraising targets.
My work involves all kinds of tools, from Adobe Illustrator to cameras and lights. But no matter the medium, my goals are the same:
- Make things that generate empathy.
- Make complex ideas as simple as possible.
- Communicate the right message clearly and memorably.
I'm a fifth-generation South Dakotan, and I grew up on the farm where my family has lived for 125 years. I studied religion and classics at St. Olaf College in Northfield, Minnesota and later earned an M.A. at United Theological Seminary of the Twin Cities.
My obsession with design began in second grade, the year I started my first business creating invitations for my friends' First Communion parties on my dad's inkjet printer. Before I made the return to self-employment, I worked on a bunch of campaigns and in a few truly wonderful jobs, notably:
1. Serving as Communications Director for the Minnesota DFL Party during the 2012 election cycle. I got to develop and manage a statewide messaging strategy and design cool stuff – and help elect U.S. Rep. Rick Nolan over a Tea Party incumbent, win back control of both chambers of the Minnesota legislature, and defeat a voter restriction amendment and an anti-marriage equality amendment.
2. That summer in high school when I worked for my town's weekly newspaper. As the layout editor, I printed out and cut up columns of type, ran them through a machine that put a thin coat of wax on the back, and assembled each page like a puzzle. My passion for grids and kerning has never waned.
I do most of my work now at FSSG. I also serve on the board of directors of The Juror Project and I work with candidates as part of the Truman National Security Project Candidate Advisory Group. You can usually find me in my New Orleans studio or at the farm.
2018 AAPC 40 Under 40 Winner
2018 Reed Award Winner – Best Web Video For Democratic Statewide Candidate: FSSG, A Cowboy for Governor
2018 Reed Award Winner – Best Non-Traditional Online Advertising: FSSG
2018 Reed Award Winner – Best Web Video For Mayoral Candidate: FSSG, A Kid from Southwest Little Rock
2018 Reed Award Winner – Best Fundraising Email Creative/Copy For Mayoral Candidate: FSSG
2018 Reed Award Finalist – Overall Best Website: FSSG, A Cowboy for Governor
2018 Reed Award Finalist – Overall Best Web Video: FSSG, A Cowboy for Governor
2018 Reed Award Finalist – Best Advocacy Advertising Campaign: FSSG
2018 Reed Award Finalist – Best Website For Statewide Candidate: FSSG, A Cowboy for Governor
2018 Reed Award Finalist – Best Website For County, Local, Or Judicial Candidate: FSSG, Woods for Judge
2018 Reed Award Finalist – Best Use of Video on Social Platform: FSSG, A Cowboy for Governor
2009 Donald R. White Prize for Theological Interpretation of Culture, United Theological Seminary of the Twin Cities
2009 Creative Religious Leadership Award, United Theological Seminary of the Twin Cities